From automotive parts to a hot breakfast meal, almost anything can be bought and sold online today. In the same way, the real estate industry has been revolutionized by the internet with 96% of buyers across all generations turning to the internet when buying or selling a home.

In fact, emerging applications of digital technology along with various platforms and tools for managing the ins and outs of real estate are now collectively called Property Technology, or “proptech.” Proptech helps facilitate a streamlined approach to the way people buy, sell, search for, market, research, and manage real estate. The booming proptech market is currently valued at $19.6 billion and is estimated to grow to $47.8 billion by 2033, with no signs of stopping. 

The use of interactive and immersive property showcasing techniques, such as virtual tours, 3D modeling, and high-quality images and videos allow buyers to explore homes without having to travel. In addition, access to big data and analytics offer insights into consumer behavior, preferences, and trends. Real estate professionals use this information to tailor their marketing strategies, refine targeting, and make informed decisions to optimize sales efforts. 

As a result, here are some ways online marketing has improved real estate sales:

 

Strategic and Targeted Digital Marketing

Compared to traditional marketing methods, online marketing is usually more specific and deliberate. Targeted digital advertising and social media campaigns allow real estate professionals to reach specific demographics and potential buyers efficiently. Likewise, cost-effective online marketing tools such as search engine optimization (SEO) and email campaigns can increase the visibility of listings on the internet, reaching many potential buyers. 

 

Responsive Communication and Efficient Lead Generation

Online marketing tools enable quick and comprehensive communication with potential buyers and sellers. Through various digital channels, fast responses can be made to individual inquiries, providing information and nurturing marketing leads in a matter of seconds. This expedites the sales process and improves overall customer satisfaction. Similar to traditional in-person contact, establishing personal and effective connections between buyers and sellers can also be done online.

 

Established Identity, Credibility and Trust

A strong online presence can help real estate professionals build credibility and trust within the industry. By providing informative content, engaging with clients through social media, and posting successful transactions and testimonials, companies can establish an online identity as a go-to knowledgeable and trustworthy source.

 

The real estate industry has been transformed by online marketing, offering creative and effective solutions to match sellers with potential buyers and speed up the sales process for a smooth experience start to finish. If you’re thinking of reaping the benefits of tech savvy marketing for your real estate goals, our team of committed and creative experts at the Regan+Ferguson Group are ready to help – reach out today!